As a Digital Marketing Specialist at Webmints, you'll be responsible for creating and executing digital marketing campaigns that drive traffic, generate leads, and increase brand awareness for our industry-specific SaaS solutions. You'll work closely with the marketing team to develop strategies that resonate with our target audiences across different industries.
Responsibilities
- Develop and implement digital marketing strategies across various channels (SEO, SEM, social media, email, content marketing)
- Create and manage content for blogs, social media, and email campaigns
- Analyze campaign performance and optimize based on data
- Conduct keyword research and implement SEO best practices
- Manage PPC campaigns and monitor ROI
- Collaborate with the design team to create engaging visuals
- Stay up-to-date with digital marketing trends and tools
Requirements
- 2+ years of experience in digital marketing, preferably in SaaS or technology
- Strong understanding of SEO, SEM, and social media marketing
- Experience with marketing automation tools (HubSpot, Marketo, etc.)
- Proficiency in Google Analytics and other analytics tools
- Excellent writing and content creation skills
- Ability to analyze data and derive actionable insights
- Strong project management and organizational skills
Nice to have
- Experience with A/B testing and conversion rate optimization
- Familiarity with CRM systems (Salesforce, Zoho, etc.)
- Knowledge of HTML/CSS for email and landing page design
- Experience with video marketing and production
- Background in B2B marketing or lead generation
Zobhira
