Get India to fall in love with diving and the ocean. We're building Kuddle Life Ventures into India's leading blue-economy company, starting with a scuba diving centre in Pondicherry and environmental services for global clients. Our sister non-profit, Kuddle Life Foundation, is one of India's leading marine conservation organisations. We're hiring our first dedicated marketing person to own the marketing function end to end, working directly with the founder and growing with the company.
Responsibilities
- Own Instagram, YouTube Shorts, and Google presence for the dive centre — short-form video is the core format
- Own the booking funnel end to end: phone, WhatsApp, follow-up, conversion (with the repetitive layer automated)
- Manage local SEO, Google Business Profile, reviews, and dive/travel platform listings
- Run small-budget performance marketing (Meta/Google Ads) which grows as the numbers justify it
- Create LinkedIn content supporting our B2B marketing
- Develop impact storytelling for our marine conservation work — reefs, mangroves, coastal communities
Requirements
- Proven ability to make content people actually watch — taste will be judged as much as reach
- Comfortable on phone and WhatsApp with customers; clear spoken English and real sales instinct
- Hands-on fluency with gen-AI tools (Claude/ChatGPT-class, image generation, AI video editing)
- Digital marketing and social media marketing fundamentals; short-form video shooting and editing
- Self-directed — this is a one-person function with a hands-on founder
Nice to have
- Spoken Tamil
- Spoken French
- Performance marketing experience
- Photography/videography skills
- Being a certified diver — or genuinely keen to become one
Benefits
- Free dive training and certification, and regular time in and on the water
- Founder-level mentorship in business building, from a two-time exited founder
- A rare portfolio spanning consumer growth, B2B, and non-profit storytelling
- Real ownership — your ideas turn into reality in days, not quarters
- Front-row involvement in genuine marine conservation, not greenwashing
Additional details
- We're an AI-native workplace. You'll have paid access to Claude and other tools, and we expect them to be your default workflow — AI does the volume, you supply the taste, accuracy, and brand judgement
- Our aesthetic is premium, calm, and honest: documentary, not clickbait. The ocean is dramatic enough — we don't add shouty thumbnails or trending-audio spam on top of it
- Not required: a marketing degree, agency experience, or knowing every tool. Learning speed matters more
- Weekends are our busy days — expect weekend enquiry duty on rotation, with a weekday off in lieu
- Apply through our short application form: https://forms.gle/52VUV6LYJYjXXN29A. It takes about 5 minutes and asks for links to work you've made — accounts, videos, campaigns, writing. A CV alone won't get shortlisted, and applications without the form won't be reviewed
- Shortlisted candidates get a short call, then a 48-hour practical assignment with real dive footage
- (Please don't use Easy Apply / direct messages — the form is the only route we review)
- Women and candidates from coastal communities are encouraged to apply
Zobhira
