The Digital Marketing Specialist is a full-time, on-site role based in Sulthanbathery. This role involves planning and executing digital marketing campaigns across channels such as search, social media, and email to enhance brand awareness and drive qualified traffic. The specialist will manage social media accounts, create and optimize content, and coordinate online promotions aligned with business goals. Day-to-day responsibilities include monitoring campaign performance, analyzing web and marketing analytics, preparing reports, and recommending data-driven improvements. The role also requires collaboration with internal teams to ensure consistent messaging, timely delivery of marketing assets, and alignment with client requirements.
Responsibilities
- Plan and execute digital marketing campaigns across channels such as search, social media, and email to enhance brand awareness and drive qualified traffic.
- Manage social media accounts.
- Create and optimize content.
- Coordinate online promotions aligned with business goals.
- Monitor campaign performance.
- Analyze web and marketing analytics.
- Prepare reports.
- Recommend data-driven improvements.
- Collaborate with internal teams to ensure consistent messaging.
- Ensure timely delivery of marketing assets.
- Ensure alignment with client requirements.
Requirements
- Strong skills in Digital Marketing and Online Marketing for planning and executing integrated campaigns.
- Strong skills in Social Media Marketing for managing, optimizing, and growing social platforms.
- Strong skills in Web Analytics for tracking performance, interpreting data, and generating actionable insights.
- Strong Communication skills for creating clear messaging and collaborating with internal and external stakeholders.
- Ability to work on-site in Sulthanbathery, manage multiple projects, and meet deadlines in a fast-paced environment.
Nice to have
- Experience with SEO, SEM, and SMM tools and platforms (e.g., Google Ads, Meta Business Suite, Google Analytics) is highly beneficial.
- Relevant bachelor’s degree in marketing, communications, business, or a related field is preferred.
- Prior experience in an agency or IT services environment and familiarity with B2B marketing will be an added advantage.
Additional details
- Techfinit Global LLP is an India-based IT consulting and digital marketing company that partners with clients to boost brand visibility, strengthen customer loyalty, and drive meaningful conversions.
- The company provides services across IT consulting, outsourcing of development, web and mobile applications, e-publishing, staffing, and digital marketing (SEO, SEM, SMM).
- Through Techfinit Business Solution, it designs, develops, markets, and supports enterprise applications for organizations that rely on IT to maintain a competitive edge.
- Techfinit focuses on reducing software development costs, enhancing global competitiveness, and delivering advanced products and services on time.
- The company emphasizes strategic execution, long-term partnerships, and evolving into a comprehensive business facilitator for clients worldwide.
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