The Digital Marketing Executive role is a full‑time position based in Jaipur, offered in a hybrid model with a mix of on‑site work and some work‑from‑home flexibility. The executive will plan and execute digital campaigns across social media, search, and other online platforms to build brand visibility and generate leads for clients. Daily responsibilities include creating and scheduling content, managing social media profiles, coordinating with the design team, and optimizing campaigns for performance. The role also involves monitoring web analytics, preparing performance reports, and recommending improvements based on data insights while collaborating closely with internal teams and clients to ensure alignment with branding goals and consistent messaging across digital touchpoints.
Responsibilities
- Plan and execute digital campaigns across social media, search, and other online platforms to build brand visibility and generate leads for clients.
- Create and schedule content for digital channels.
- Manage social media profiles and engage with online communities.
- Coordinate with the design team to ensure creative assets align with campaign objectives.
- Optimize campaigns for performance based on data insights.
- Monitor web analytics and track key performance indicators.
- Prepare performance reports for internal teams and clients.
- Recommend improvements based on data insights and performance metrics.
- Collaborate closely with internal teams and clients to ensure alignment with branding goals and consistent messaging across digital touchpoints.
Requirements
- Strong marketing skills with experience in campaign planning, brand positioning, and basic understanding of advertising strategies.
- Effective communication skills, including clear written and verbal communication and the ability to coordinate with clients and internal teams.
- Hands‑on experience in Social Media Marketing, including content scheduling, community management, and platform‑specific best practices.
- Ability in web content writing to create concise, engaging copy for websites, landing pages, and digital campaigns.
- Proficiency in web analytics tools (such as Google Analytics or similar) to interpret data, track KPIs, and optimize digital performance.
- Comfort working in a hybrid environment and managing tasks independently with attention to detail and deadlines.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Nice to have
- Familiarity with SEO and SEM/PPC concepts.
- Basic knowledge of email marketing and influencer marketing.
Benefits
- Hybrid work model with a mix of on‑site work and work‑from‑home flexibility.
Additional details
- Company Description: Branding Point is a full‑service branding and digital solutions company founded in 2021 in Jaipur, Rajasthan, serving startups, local businesses, and growing brands.
- The team delivers end‑to‑end branding, from concept to final production, covering outdoor and indoor advertising, printing, and signage solutions.
- A dedicated creative studio provides graphic design for logos, brochures, packaging, and other marketing materials.
- Digital services include social media marketing, SEO, SEM/PPC, content marketing, influencer marketing, and website development.
- Branding Point differentiates itself through a blend of creativity, technology, quality materials, and strong local market insight, supported by transparent pricing and timely delivery.
- The company focuses on building premium‑looking, consistent brand identities across print and digital channels.
- Role Type: Full‑time.
- Location: Jaipur, Rajasthan.
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