The Digital Marketing Manager at Taplifi will lead the planning and execution of digital marketing campaigns to drive brand awareness, user acquisition, and engagement. Based on‑site in Hazaribag, the role works closely with product, design, and sales teams to ensure consistent messaging and alignment with business goals.
Responsibilities
- Plan and execute digital marketing campaigns that drive brand awareness, user acquisition, and engagement across Taplifi’s target audiences.
- Manage social media channels for brand building, audience engagement, and community management.
- Oversee paid and organic campaigns, including Meta Ads and Google Ads.
- Optimize website and landing page performance.
- Coordinate lead generation activities, including designing funnels and nurturing prospects.
- Monitor key metrics, analyze web and campaign data, and prepare performance reports to guide strategy.
- Collaborate with product, design, and sales teams to ensure consistent messaging and alignment with business goals.
Requirements
- Strong digital marketing skills, including experience planning and executing multi‑channel campaigns.
- Proficiency in Social Media Marketing for brand building, audience engagement, and community management across major platforms.
- Experience in Lead Generation, including designing funnels, nurturing prospects, and optimizing conversion rates.
- Ability to use Web Analytics tools to track performance, interpret data, and make data‑driven optimization decisions.
- Excellent written and verbal communication skills, with the ability to create clear, compelling marketing content.
- Strong organizational and project management abilities, with attention to detail and the capacity to manage multiple initiatives.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Nice to have
- Solid understanding of SEO/SEM principles.
- Basic knowledge of advertising platforms such as Meta Ads and Google Ads.
- Prior experience in a tech, SaaS, or startup environment.
- Interest in networking and digital identity solutions.
Additional details
- Company Description: Taplifi is transforming professional networking through intelligent digital business cards powered by NFC and QR technology, enabling modern professionals, entrepreneurs, and businesses to share a complete digital identity with a single tap.
- Taplifi focuses on creating memorable first impressions and stronger relationships by combining elegant design with seamless technology.
- Strong commitment to sustainability, offering a smarter, more impactful way to connect and network without limits.
- Role Type: Full‑time, on‑site position based in Hazaribag.
Zobhira
