We are looking for a Digital Marketing Specialist who can plan, execute, and optimize online marketing campaigns. You will be responsible for managing multiple digital channels including SEO, social media, paid ads, and email marketing to improve brand visibility and generate qualified leads. You'll work closely with designers, content creators, and the development team to deliver impactful campaigns.
Responsibilities
- Plan and execute digital marketing campaigns across multiple channels
- Manage SEO strategies including keyword research and on-page optimization
- Run and optimize paid campaigns (Google Ads, Meta Ads, etc.)
- Handle social media platforms and content scheduling
- Analyze campaign performance using tools like Google Analytics
- Improve website traffic, engagement, and conversion rates
- Collaborate with design and content teams
- Stay updated with latest digital marketing trends
Requirements
- 4-6 years of experience in digital marketing
- Strong understanding of SEO, SEM, and social media marketing
- Experience with Google Ads and Meta Ads
- Familiarity with Google Analytics and Search Console
- Content marketing and copywriting skills
- Basic understanding of conversion funnels
- Experience with email marketing tools
- Good communication and analytical skills
Nice to have
- Experience with marketing automation tools
- Knowledge of CRO (Conversion Rate Optimization)
- Familiarity with tools like SEMrush, Ahrefs
- Basic design skills (Canva, Photoshop)
- Understanding of HTML/CSS basics
Benefits
- Competitive salary and performance incentives
- Flexible and supportive work environment
- Opportunity to work on diverse campaigns
- Learning and upskilling opportunities
- Creative and collaborative team culture
- Career growth and leadership opportunities
Additional details
- 1 to 3 Years (Note: Conflicts with requirements section; preserved as-is)
- Full Time
- Ahmedabad, Gujarat
- Tech Stack: Google Ads, Meta Ads, Google Analytics, Search Console, SEMrush, Ahrefs, Mailchimp, Canva
Zobhira
