Posted today · be early
Head of Marketing
Prism Studio
WorldwideremotePosted 1 day ago
Skill Required
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Key highlights
- Salary: €40,000 fixed annual + 5-25% revenue commission
- Experience: 5+ years B2B SaaS product marketing
- Benefit: Remote work within EMEA
- Requirement: Frequent travel across Malta and EMEA
- Structure: Individual contributor (no reports/budget)
Role overview
OneAvant is a Malta-based, AI-powered business management platform providing connected systems for inventory, staff, guest experience, production, and sales for retail, hospitality, and manufacturing sectors. The platform consists of four core products: Hospitality Guest Management, ERP – Manufacturing, Business Intelligence, and Retail & Sales. As the Head of Marketing, you will act as the bridge between Product, Sales, and Partnerships, reporting directly to the CEO. This is a high-ownership, individual-contributor role responsible for end-to-end GTM strategy, category positioning, and growing the distribution network to translate complex product capabilities into winning market stories.
Responsibilities
- Take full ownership of defining and continuously evolving our category positioning, crafting a sharp, differentiated story and proving why it matters as we push into new markets.
- Lead demand generation strategy end-to-end.
- Define and update personas and buyer journeys, with a focus on mid-market and enterprise.
- Advise on pricing and packaging strategy, ensuring messaging aligns with how each customer segment buys across our full product suite.
- Craft compelling narratives that translate product capabilities into clear, story-driven value propositions for buyers and users alike.
- Own product launches end-to-end: positioning, messaging, collateral, and internal enablement.
- Partner with Product to ensure roadmap items are translated into customer-friendly narratives and value propositions.
- Redefine our website as a growth channel, driving conversion rate optimization, messaging tests, and funnel improvements that directly support pipeline goals.
- Own pipeline generation and health, working closely with CEO to ensure marketing-driven pipeline consistently converts into revenue, including shipping campaigns, pages, or content to hit pipeline targets.
- Identify, onboard, and enable new distribution partners across our product lines, building the positioning, pricing guidance, and collateral each new distributor needs to ramp quickly.
- Equip partners with co-marketing decks, playbooks, and enablement guides, working closely with the CEO to support partner-sourced revenue.
Requirements
- 5+ years of B2B SaaS product marketing experience, including building marketing plans and executing go-to-market (GTM) strategies for web-based solutions.
- Experience shaping category positioning or narrative for a product entering a new or emerging market category.
- Experience launching and positioning products in enterprise or mid-market environments, with a full-stack marketer mindset.
- A strong track record building sales enablement content and supporting enterprise campaigns.
- Excellent research and analytical skills, with the ability to pull insights from customers, competitors, and markets.
- Strong collaboration skills, with experience working cross-functionally across product, engineering, and revenue teams.
- Outstanding written and verbal communication skills in English.
- Frequent travel to client destinations across Malta and EMEA (including on-site visits to hotel clients).
- Availability aligned to CET/CEST (GMT+1) working hours.
Nice to have
- Proven experience in e-commerce, ERP, hospitality, or Business Intelligence platforms (or related applications).
- Additional European languages.
Benefits
- Fixed annual salary of €40,000.
- Generous incentive and bonus plan around revenue impact, with commission ranging from 5% to 25% on the revenue you bring in.
- Flexibility of working remotely from anywhere within EMEA.
Additional details
- Reporting line: Reports directly to the CEO.
- Role structure: High-ownership, individual-contributor role; no direct reports, no budget ownership, and no external agency to lean on.
- Location: Remote (EMEA), provided you can work within CET/CEST (GMT+1) business hours.
- Company culture: Cross-functional, self-managed team with open, collaborative communication.
- Equal opportunity employer committed to a diverse, inclusive team.
- Originally posted on Himalayas.
