This is a full-time, on-site Digital Marketing (Performance Marketing) role based in Coimbatore. The role involves planning, executing, and optimizing performance marketing campaigns across search, social media, and other digital channels to drive traffic, leads, and conversions; managing paid advertising budgets, performing A/B testing, monitoring key performance metrics, using web analytics to refine strategies; collaborating with design and content teams to create ad creatives, landing pages, and campaign assets; coordinating with sales and product teams; preparing performance reports; identifying growth opportunities; and staying updated on digital marketing trends and platform best practices.
Responsibilities
- Planning, executing, and optimizing performance marketing campaigns across search, social media, and other digital channels to drive traffic, leads, and conversions.
- Managing paid advertising budgets.
- Performing A/B testing.
- Monitoring key performance metrics.
- Using web analytics to refine strategies.
- Collaborating with design and content teams to create effective ad creatives, landing pages, and campaign assets.
- Coordinating with sales and product teams to align marketing efforts with business goals.
- Preparing performance reports.
- Identifying growth opportunities.
- Staying updated on digital marketing trends and platform best practices.
Requirements
- Strong Social Media Marketing and Online Marketing skills for managing paid and organic campaigns across platforms.
- Digital Marketing expertise, including performance marketing, PPC, display advertising, remarketing, and funnel optimization.
- Web Analytics skills to track, interpret, and report campaign performance using tools such as Google Analytics and ad platform dashboards.
- Excellent Communication skills for cross-functional collaboration, campaign reporting, and stakeholder engagement.
- Relevant experience in performance marketing or digital marketing.
- Familiarity with tools such as Google Ads, Meta Ads, LinkedIn Ads, and marketing automation platforms.
- Ability to work with data, set measurable KPIs, and make data-informed decisions.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Nice to have
- Experience in a tech or software environment (preferred)
Additional details
- Adhoc Softwares is an ISO-certified software development company delivering innovative, high-quality digital solutions to clients worldwide.
- Headquartered in India with a presence in the USA, Singapore, Australia, and the UAE, the company focuses on custom software, mobile apps, web applications, IT outsourcing, and digital transformation services.
- Multidisciplinary teams combine strategy, design, and engineering to build secure, reliable, and performance-driven applications aligned with client objectives.
- From white-label mobility platforms to enterprise systems, Adhoc Softwares emphasizes measurable impact, seamless user experiences, and long-term value.
- The culture centers on quality, innovation, and client success.
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