Respond to social media inquiries and coordinate with the sales team for lead follow-up.
Design social media creatives using Canva or Adobe Photoshop.
Edit promotional videos, reels, and product demonstrations.
Create brochures, presentations, banners, flyers, and digital marketing materials.
Develop engaging content suitable for industrial and government audiences.
Accompany the sales and technical team during machine demonstrations, customer meetings, exhibitions, and project sites.
Capture high-quality photos and videos of machines in operation.
Record customer testimonials, project updates, and case studies.
Create professional promotional videos for digital platforms.
Update the company website with new products, brochures, blogs, and case studies.
Perform basic Search Engine Optimization (SEO).
Improve the company's Google Business Profile.
Monitor website traffic using Google Analytics.
Develop digital campaigns to generate B2B leads.
Create landing pages and lead generation forms.
Build remarketing audiences.
Coordinate with the sales team to ensure timely lead follow-up.
Maintain lead records and campaign performance data.
Prepare weekly and monthly reports covering: Digital leads generated, Cost Per Lead (CPL), Advertisement spend, Website traffic, Social media performance, Conversion rates, Return on Ad Spend (ROAS).
Requirements
Meta Ads Manager
Google Ads
Canva
Adobe Photoshop (Basic)
CapCut / Adobe Premiere Pro
Basic photography & videography
Copywriting
Google Analytics
Microsoft Excel
Basic SEO
LinkedIn Marketing
Nice to have
Adobe Illustrator (Preferred)
Bachelor's degree in Marketing, Business, Digital Marketing, Communications, or a related field.
2–4 years of experience in Digital Marketing.
Experience in B2B, Industrial, Manufacturing, Engineering, Construction Equipment, Machinery, or Capital Goods marketing.
Zobhira
