Aurus and Moi are two fine-jewelry brands built on craftsmanship, cultural memory, and contemporary design. Aurus draws from Indian bridal and heirloom traditions, while Moi explores modern fine jewelry through research, materiality, and storytelling. Together, we are building a quiet, considered luxury house—one that values meaning over noise and long-term brand equity over short-term trends.
We’re looking for a responsible digital marketing mind and soul — not just someone who runs ads, but someone who sees the bigger picture: thinks of platforms as ecosystems and a funnel, not just fragmented ad spaces; balances data with storytelling; measures what truly matters; understands omnichannel attribution models; and enjoys analyzing algorithms, debating attribution models, and reverse-engineering customer journeys.
Responsibilities
- Thinks of platforms as ecosystems and a funnel, not just fragmented ad spaces
- Balances data with storytelling — where content sparks attention and analytics sharpen direction
- Measures what truly matters, separating vanity metrics from valuable growth parameters, controlling leakage and planning scale
- Understands how omnichannel attribution models can be built
- Enjoys analyzing algorithms, debating attribution models, staying current with the emerging trends in the industry or reverse-engineering customer journeys
Requirements
- A degree in Computer Science, Marketing, Data Analytics, or a related field — or equivalent relevant experience
- Familiarity with Meta, Google Analytics, Google Tag Manager, or similar analytics platforms
- A basic understanding of web technologies and tracking implementation
- Strong analytical and problem-solving skills, with a knack for simplifying complex data
- 3-5 years of experience in brand management, D2C business
- Proven track record of successful product launches and brand-led growth
Zobhira
