This is a full-time, on-site Digital Marketing Manager role based in Odisha, India. The Digital Marketing Manager will plan, execute, and optimize multi-channel digital campaigns to drive brand awareness, traffic, and qualified leads. Responsibilities include managing social media platforms, overseeing paid and organic lead generation initiatives, and coordinating with design, content, and development teams to deliver integrated marketing campaigns. The role involves monitoring key performance metrics, using web analytics tools to track campaign effectiveness, preparing performance reports, and recommending data‑backed improvements. The Digital Marketing Manager will also contribute to marketing strategy, support client communication when needed, and ensure consistent brand messaging across all digital touchpoints.
Responsibilities
- Plan, execute, and optimize multi-channel digital campaigns to drive brand awareness, traffic, and qualified leads.
- Manage social media platforms.
- Oversee paid and organic lead generation initiatives.
- Coordinate with design, content, and development teams to deliver integrated marketing campaigns.
- Monitor key performance metrics.
- Use web analytics tools to track campaign effectiveness.
- Prepare performance reports.
- Recommend data‑backed improvements.
- Contribute to marketing strategy.
- Support client communication when needed.
- Ensure consistent brand messaging across all digital touchpoints.
Requirements
- Demonstrated expertise in Digital Marketing and Marketing, including planning and executing integrated online campaigns.
- Hands‑on experience in Social Media Marketing across major platforms with a focus on engagement and brand growth.
- Proven ability in Lead Generation through paid ads, organic channels, and marketing automation tools.
- Strong skills in Web Analytics, with the ability to interpret data, optimize campaigns, and report on performance.
- Solid understanding of SEO/SEM, email marketing, and content‑driven inbound marketing strategies.
- Experience using tools such as Google Analytics, Google Ads, Meta Ads Manager, and other relevant platforms.
- Excellent communication, collaboration, and stakeholder management abilities.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work on‑site in Odisha, India and manage multiple projects and deadlines effectively.
Nice to have
- Prior experience in an agency or fast‑paced digital environment is preferred.
Additional details
- Company Description Qtonix Software Pvt Ltd is a CMMI Level 3 and ISO‑certified technology company specializing in Digital Marketing, Web Development, and Mobile App Development.
- As official agency partners for Google, Shopify, and Meta, Qtonix uses advanced technology, data‑driven strategies, and innovative web solutions to help businesses grow.
- With over 13 years of experience, the company has delivered thousands of successful projects to more than 2,500 clients worldwide, maintaining a 96% client satisfaction rate.
- Qtonix serves both B2C and B2B organizations across sectors such as healthcare, e‑commerce, finance, education, SaaS, fashion, and hospitality.
- The head office is located in Bhubaneswar, Odisha, with a marketing office in Kolkata, India.
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